If we are to believe many of today’s top Church Growth experts, Jesus could have used a lot of help when it came to marketing and branding. Instead of capitalizing on His core strengths, successful resume and off-the-chart popularity, He can be seen time-and-again sabotaging His opportunities and alienating potential followers. Here are a few areas where a good marketing coach would have done things differently:
In 1955, psychologists Joseph Luft and Harrington Ingham devised a technique called the Johari Window. It’s purpose is to help people better understand themselves and their relationship with others. It has been tweaked a lot over the years by Psychologists and Life Coaches, but the principles are still the same. The diagram helps explain the model.