You don’t have to shop very long to discover that a lot of what is marketed as healthy is quite the opposite. New and Improved usually means same-old and less-than-healthy. Many fat-free items are loaded with carbohydrates to make up for the loss in taste. Many low-calorie items use sweeteners that make the body feel like it is starving, which causes consumers to eat much more. Then you have the psychological affect. People tend to over-indulge or cheat because they feel like they have earned it by “being good.” In the end, people often find themselves in worse shape – and further from their goals – than they would have been if they had stuck to meat and potatoes in the first place.